From 26 to 28 May 2025, Prefinite hosted a three-day familiarization trip to Singapore, bringing along seven media representatives and three KOLs to experience the world of COMO Group firsthand. The journey took the group through COMO Orchard and COMO Dempsey, where they enjoyed a curated blend of fine dining, retail discovery, wellness sessions, and brand storytelling. Designed to showcase COMO’s lifestyle universe—spanning hospitality, fashion, gastronomy, and well-being—the trip offered an intimate look at how the brand seamlessly connects luxury with everyday experience.