Founder & Managing Director
Viana brings a wealth of expertise in the hospitality and luxury lifestyle industry. Backed with a Tourism degree from Bandung Tourism Institute, she has keen passion for strategic communications, branding, media relations, partnerships, digital marketing and event management.
Prior to setting up Prefinite Communications in 2017, Viana was part of the Raffles Jakarta pre-opening team as the Marketing Communications Director, which opened in March 2015. Viana played a key role in the generation of media coverage and liaising with high-society guests and partners as well as all echelons of the Indonesian community and society. In 2010, Viana was Brand Marketing Manager for the pre-opening team of Hotel Indonesia Kempinski Jakarta, and later she was appointed as Marketing Communications Manager of the Grand Hyatt Jakarta for four years.
Over the years, she has maintained a wide network in various circles and communities, starting from key media personalities, influential Key Opinon Leaders (KOLs), hospitality professionals, to vendors and event organizers. At Prefinite Communications, Viana devoted her experience and network to oversee strategic communications campaigns for the hospitality and lifestyle clients.
Business Partner, Food & Beverage
Jed is a respected food writer and publishing professional. His brand FoodieS, is a premium English language, food & beverage magazine that publishes in print and digital channels. Started out in 2009 as Food & Drink Editor for Time Out Jakarta, Jed’s lifelong passion and curiosity for food and cooking has made him an expert in the field. Jed is also a great food consultant and advisor. He travels the world to search for the best culinary experiences, whether it is a Michelin starred restaurant or a street food stall.
Commissioner & Business Partner Art, Fashion & Lifestyle
Dewi has honed her expertise in marketing, community development and events and sponsorships through the years. She has been a member of the Perhimpunan Hubungan Masyarakat Indonesia (PERHUMAS), a professional organization for practitioners of public relations and communications since 2008. With her passion to develop and preserve Indonesian culture through fashion, arts and crafts, she supports and curates for many local art foundations including Yayasan Batik Indonesia and Asosiasi Eksportir dan Produsen Handicraft Indonesia or ASEPHI Awards and is an active member of Dewan Kerajinan Nasional or Dekranas Pusat in 2020. Dewi has worked with prestigious lifestyle events in the city including Jakarta Fashion Week, Women’s Leadership Network, Wajah Femina, Wanita Wirausaha, Ancol Aquathlon and other reputable events. Dewi is a Prefinite Partner since 2019 focusing in the areas of Fashion and Lifestyle.
Rizki Permata Sari
Director of Accounts, Jakarta
Account Director Bali
Having earned a degree in economic development, Heidy discovered her true calling in the media business. She started her career in an internationally renowned, high-end fashion and beauty magazine from Singapore for seven years as head of its editorial department. Determined to keep improving her professional skills, she made a bold leap into the world of sales and marketing for the past 8 years.
Senior Account Manager, Jakarta
Backed with Business Management and Economics degree from Bina Nusantara University, Sonia found her passion and steered her professional career in the areas of Marketing and PR, specializing in the F&B industry. With witty personality and a go-getter attitude, Sonia has had the opportunity to handle upmarket to high-end restaurant in Jakarta and has sharpened her skills in F&B Marketing especially in people relations, marketing planning, partnerships and event, and banquet management.
Adelia Ayu Indah
Account Manager, Jakarta
Earned a Bachelor of Arts degree in Mass Communication from the London School of Public Relations Jakarta, Adelia worked as Editor in several top-notch franchised media such as MRA Printed Media, HighEnd Magazine, and Tatler Indonesia.
Strong media background aside, she also has an enormous passion for the communication industry and has become a Public Relations at a well-known hospitality company and communication agency that expands her client handling and people relations expertise.
Account Manager, Bali
Having vast experience working as a marketing person at several hotels in Bandung, Jakarta, and Belitung, Kiki is an excellent addition to the company. Her passion for strategic communications, branding, and strategic marketing will help her tasks to deliver client needs effectively and in a timely manner
Account Executive, Jakarta
Graduated with a Communication and Business Institute degree from London School of Public Relations, Jakarta, Eva has had the opportunity to plunge into the areas of Client Handling, Event Organizing, Sales & Marketing hence making her knowledgeable in the PR Agency industry.
Account Executive, Jakarta
Graduated with an International Relations degree from Universitas Pelita Harapan, Andrea started her career as an intern at one of Indonesia’s renowned lifestyle magazines, Herworld Indonesia. As a seeker for growth, she is committed to expanding her knowledge and creating new milestones in her career with fresh and exciting ideas in the public relations industry.
Having a degree in Public Relations from the University of Indonesia, she started her career as a food writer following her passion for food. She started as a food journalist and became managing food editor in one of the major local lifestyle magazine, Femina. After more than ten years of experience in the media industry, she decided to step up her public relations skill and brings a new flavor to the team through her insights.
Content & Copywriter Specialist
A passionate and dynamic lifestyle journalist with more than 14 years of experience, Yohanes has worked for top-tier publishing companies in Indonesia including working as Editor at DestinAsian Indonesia. Experienced in producing interesting, entertaining, and informative content, his dream is to bring forth a love of writing, combined with the desire to stimulate connections through writing.
Creative & Grapich Designer
Thoughtful in art and aesthetics in all he does, when it comes to designing, Edra stands out with his charming character and story-like design. With creative designer experiences in is fluent in arts, graphic design, branding, and photography.
Director of Business Development
Irna has worked for more than 15 years at one of Indonesia’s leading travel and lifestyle publications. As a professional and passionate salesperson, she will be committed to her new role and passion as she leads the time to improve the development and implementation of business development strategies and activities for the success of the company.
Departing from her degree in International Relations from the University of Indonesia, she found her interest in the world of journalism and got the chance to hone her skills in two different lifestyle magazines under Femina Group. She then started an adventure as a freelance content writer, translator, proofreader, and editor, in line with her penchant for literature and culture. After experiences as a wordsmith, she is now looking for a more administrative role, yet still related to the creative industry, a behind-the-scene position more suited to her as a perennial introvert.
Admin & Finance Controller
Boedy is a woman of many talents, especially when it comes to administration and organizations. With her background in publishing, events and the wedding industry, as well as having 10-year experience in handling human resources and general administration at PT. Frisian Flag. At Prefinite, Boedy has an important role to work against all odds to ensure all of the prearrangements, office documents and sourcing needs are fulfilled and on track.
Business Development Executive
Prior to joining Prefinite Communications in 2018, Windy worked on an exciting career path, from a wedding planner to an account executive at a global marketing agency. With her colorful job experience, Windy will lend her skill to developing the business aspect of the company, including implementing business development strategies and securing new clients.