Viana brings a wealth of expertise in the hospitality and luxury lifestyle industry. Backed with a Tourism degree from Bandung Tourism Institute, she has keen passion for strategic communications, branding, media relations, partnerships, digital marketing and event management.

Prior to setting up Prefinite Communications in 2017, Viana was part of the Raffles Jakarta pre-opening team as the Marketing Communications Director, which opened in March 2015. Viana played a key role in the generation of media coverage and liaising with high-society guests and partners as well as all echelons of the Indonesian community and society. In 2010, Viana was Brand Marketing Manager for the pre-opening team of Hotel Indonesia Kempinski Jakarta, and later she was appointed as Marketing Communications Manager of the Grand Hyatt Jakarta for four years.

Over the years, she has maintained a wide network in various circles and communities, starting from key media personalities, influential Key Opinon Leaders (KOLs), hospitality professionals, to vendors and event organizers. At Prefinite Communications, Viana devoted her experience and network to oversee strategic communications campaigns for the hospitality and lifestyle clients.

Jed is a respected food writer and publishing professional. His brand FoodieS, is a premium English language, food & beverage magazine that publishes in print and digital channels. Started out in 2009 as Food & Drink Editor for Time Out Jakarta, Jed’s lifelong passion and curiosity for food and cooking has made him an expert in the field. Jed is also a great food consultant and advisor. He travels the world to search for the best culinary experiences, whether it is a Michelin starred restaurant or a street food stall.

Dewi has honed her expertise in marketing, community development and events and sponsorships through the years. She has been a member of the Perhimpunan Hubungan Masyarakat Indonesia (PERHUMAS), a professional organization for practitioners of public relations and communications since 2008. With her passion to develop and preserve Indonesian culture through fashion, arts and crafts, she supports and curates for many local art foundations including Yayasan Batik Indonesia and Asosiasi Eksportir dan Produsen Handicraft Indonesia or ASEPHI Awards and is an active member of Dewan Kerajinan Nasional or Dekranas Pusat in 2020. Dewi has worked with prestigious lifestyle events in the city including Jakarta Fashion Week, Women’s Leadership Network, Wajah Femina, Wanita Wirausaha, Ancol Aquathlon and other reputable events. Dewi is a Prefinite Partner since 2019 focusing in the areas of Fashion and Lifestyle.

Irna has worked for more than 15 years at one of Indonesia’s leading travel and lifestyle publications. As a professional and passionate salesperson, she will be committed to her new role and passion as she leads the time to improve the development and implementation of business development strategies and activities for the success of the company.

Esther is a results-oriented communications professional with over eight years of experience in account management, digital strategy, and project leadership. A graduate of Universitas Indonesia, majoring in Business Administration (Marketing), she combines strategic thinking with creative problem-solving to deliver impactful campaigns and build long-term client relationships.

Throughout her career, Esther has worked across various industries, leading integrated marketing and communication projects that enhance brand visibility and engagement. She is skilled in strategic planning, client servicing, and cross-functional collaboration, ensuring each project runs seamlessly from concept to execution.

Edric Benedict is a communications professional with over six years of experience in public relations and strategic communications. A graduate with honors from Universitas Multimedia Nusantara, majoring in Corporate Communications, he has also earned a certification from Harvard University in The Art of Persuasive Writing and Public Speaking.

He has worked with major tech companies and managed clients across F&B, hospitality, and lifestyle sectors. Known for his leadership, visionary mindset, and strong networking skills, Edric is an exceptional communicator with a keen command of language. He excels in working with diverse clients and driving successful campaigns that strengthen brand presence and engagement.

Claudia is a passionate marketing communications and public relations professional with over eight years of experience in strategic marketing, brand management, and campaign planning across the media, brand, and agency sectors. She holds a degree in Marketing Communication from the London School of Public Relations.

Throughout her career, Claudia has worked across diverse industries, leading strategic marketing and communication initiatives that elevate brand presence and drive audience engagement. She possesses strong expertise in client relations, strategic communication, and event management, ensuring each project is executed with precision and excellence. Combining precision with a collaborative spirit, she ensures projects are managed efficiently and achieve meaningful impact.

Having a degree in Public Relations from the University of Indonesia, she started her career as a food writer following her passion for food. She started as a food journalist and became managing food editor in one of the major local lifestyle magazine, Femina. After more than ten years of experience in the media industry, she decided to step up her public relations skill and brings a new flavor to the team through her insights.

Graduated with a Communication and Business Institute degree from London School of Public Relations, Jakarta, Eva has had the opportunity to plunge into the areas of Client Handling, Event Organizing, Sales & Marketing hence making her knowledgeable in the PR Agency industry.

I’m Theresia Rosari, an Associate Account Manager with over 7 years of experience in digital marketing, branding, and business development. With a background in Communication Science from Atma Jaya Catholic University, I’ve worked across industries from banking to hospitality, developing strategies that strengthen brand presence and engagement. I’m passionate about creating meaningful campaigns, building partnerships, and combining creativity with data-driven insights to achieve impactful results.

Fayza Putri Nabila is a communications professional with a focus on public relations, brand management, and KOL strategy. A graduate of Monash University, Melbourne, majoring in Media and Communication, she combines creativity and strategic thinking to craft brand stories that resonate with diverse audiences.

Her work reflects a strong understanding of media relations, brand identity, and audience engagement. Known for her creativity, adaptability, and eagerness to learn, Fayza continues to refine her expertise by exploring new ideas and approaches that bring value and impact to every project she handles.

Pande is a results-driven communications professional with extensive experience in the media industry, account management, digital strategy, KOL (Key Opinion Leader) engagement, and comprehensive project and campaign management. Holding a degree in International Relations (International Political Economy), he combines strategic insight with creative problem-solving to deliver effective, impactful initiatives.

Throughout his career, Pande has successfully managed integrated marketing and communication projects across various industries for well-known brands, enhancing brand visibility and audience engagement. His key strengths include strategic planning, client relationship management, cross-functional collaboration, and the execution of influential KOL partnerships.

Reyhan started his career at Prefinite as an intern and has since advanced to the role of Account Executive. He is responsible for managing multiple clients and ensuring the smooth execution of ongoing projects. With a focus on efficiency and clear communication, Reyhan plays an active role in maintaining client satisfaction and day-to-day operations within the account team.

Driven by a passion for strategic communication and brand development, Rafelina is a Bachelor of English Literature graduate from University of Brawijaya, minoring in Art and Culture at the University of Southern Queensland. Rooted in her studies in journalism, business, and communications, she leverages strong analytical and creative skills to develop impactful strategies and build meaningful partnerships, particularly in KOL management and media relations. With two years of experience in Public Relations, she has established a solid foundation in the hospitality industry.

A passionate and dynamic lifestyle journalist with more than 14 years of experience, Yohanes has worked for top-tier publishing companies in Indonesia including working as Editor at DestinAsian Indonesia. Experienced in producing interesting, entertaining, and informative content, his dream is to bring forth a love of writing, combined with the desire to stimulate connections through writing.

Boedy is a woman of many talents, especially when it comes to administration and organizations. With her background in publishing, events and the wedding industry, as well as having 10-year experience in handling human resources and general administration at PT. Frisian Flag. At Prefinite, Boedy has an important role to work against all odds to ensure all of the prearrangements, office documents and sourcing needs are fulfilled and on track.