In 2014, when the third-wave coffee movement was just beginning in Indonesia, Common Grounds emerged as a pioneer by opening its first outlet in Sudirman Citywalk Mall. Since then, they have opened 12 outlets in Jakarta and several more in Bandung and Surabaya. Through its business model, Common Grounds aims to create shared spaces that can connect people of different ages, religions, races, occupations, and interests to come, find, and build relationships with one another through a shared love of amazing coffee.